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Captain Morgan Goes Green: DHL and Diageo Team Up with Hydrogen-Powered Nikola Trucks in New Sustainability Initiative



In an effort to achieve ambitious sustainability goals, global logistics leader DHL Supply Chain has partnered with Diageo North America—makers of the renowned Captain Morgan rum—to roll out hydrogen-powered Nikola trucks in their distribution network. This collaboration marks an important step toward decarbonizing supply chains, as DHL and Diageo work to reduce emissions across heavy-haul trucking routes. The deployment of these hydrogen fuel cell electric vehicles (FCEVs) aligns with DHL’s Strategy 2030, where “Green Logistics of Choice” has been established as a key strategic priority.


The Role of Hydrogen in DHL’s Green Fleet Evolution


DHL has been exploring zero-emission trucking for nearly a decade. In 2015, the company launched its first battery electric vehicle (BEV) terminal truck, partnering with Orange EV at Diageo’s Plainfield, Illinois, facility. Over the years, DHL has expanded its zero-emission fleet, primarily focusing on battery-electric solutions. However, for heavy-duty, long-range routes like the ones served by Diageo in the Great Lakes region, hydrogen fuel cell trucks offer several advantages over BEVs and traditional diesel options.


Jim Monkmeyer, President of Transportation at DHL Supply Chain, highlights the rationale behind the new deployment: “As a global logistics company with the goal of decarbonizing its business, we’ve integrated sustainability as a fourth strategic bottom line named ‘Green Logistics of Choice’ in our newly announced Strategy 2030. The deployment of these fuel cell electric vehicles is one of many initiatives that demonstrate how we are putting action behind our words.”


Why Choose Hydrogen Over Battery Electric Vehicles?


In the debate over hydrogen versus battery electric vehicles, many logistics providers are discovering that hydrogen offers unique advantages for heavy-duty applications. Hydrogen trucks, like Nikola’s FCEVs, provide a 500+ mile range on a single tank, making them suitable for routes requiring extensive mileage. For Diageo’s distribution needs, these long-haul capabilities are critical. The fuel cells also offer a quicker refueling time compared to the extended charging hours required for BEVs, which can disrupt logistics schedules.


Moreover, hydrogen trucks offer improved driver comfort, with quieter operations and reduced vibration compared to diesel and compressed natural gas (CNG) trucks. This reduction in noise and vibration minimizes driver fatigue and enhances the functionality of advanced driver assistance systems (ADAS), which rely on cameras and sensors to optimize safety.


Sustainability Gains: Comparing Emissions Reductions with Diesel and CNG


The DHL-Nikola hydrogen truck pilot program is not about choosing between hydrogen and batteries; rather, it’s about assessing alternatives to diesel and CNG. In high-mileage, heavy-duty applications, hydrogen-powered trucks offer significant emissions reductions, which is particularly impactful on long routes with limited charging infrastructure outside of major markets like California.


While hydrogen is not a universally green option, its adoption can bring considerable emissions reductions in specific contexts. The Great Lakes region, where Diageo’s operations include routes with 350-400 miles of daily driving, benefits from the fuel cell trucks’ ability to travel longer distances without frequent refueling or charging stops. This use case aligns with Diageo’s commitment to lowering its environmental impact in the region and beyond.


Diageo’s Push Toward Sustainability in Supply Chain Operations


As a company with a vast global footprint, Diageo has long prioritized sustainability in its supply chain. According to Marsha McIntosh, President of North America Supply at Diageo, the introduction of hydrogen-powered trucks underscores the company’s dedication to sustainable practices in logistics. “We are extremely excited to be a part of this partnership delivering the first set of heavy-duty hydrogen trucks to Illinois, home to our largest manufacturing hub in North America,” McIntosh said. “This initiative is part of our continued work to decarbonize our footprint in Plainfield, Illinois, making our operations more efficient and sustainable.”


Hydrogen’s Future in the Logistics Industry: Balancing Environmental and Economic Incentives


The push toward hydrogen-powered trucking comes as government incentives and corporate sustainability goals make green technologies more accessible. While there are costs associated with adopting hydrogen vehicles, many logistics providers view these expenses as a necessary investment for a more sustainable future. As Electrek’s analysis points out, while hydrogen might not offer immediate cost savings, it holds value as a cleaner alternative for heavy-duty applications where diesel has long reigned supreme.


Given that governments have invested trillions in fossil fuels over recent decades, some argue that the current incentives for hydrogen and battery-electric solutions are modest in comparison. As more pilots like the DHL-Diageo initiative gather data on hydrogen’s practicality and emissions impact, logistics providers will better understand where hydrogen technology fits within their broader fleet strategies.


The Road Ahead: Measuring the Impact of Hydrogen on Sustainable Logistics


As DHL and Diageo begin using hydrogen-powered trucks in their daily logistics operations, the results of this pilot program could significantly influence the future of hydrogen in freight. Should hydrogen prove viable in the Great Lakes region, DHL may consider expanding its hydrogen truck program across other regions and partner networks.


For now, this deployment represents a meaningful step forward in sustainable logistics. By leveraging hydrogen technology, DHL and Diageo are setting a benchmark for what is possible in heavy-duty transportation without relying on fossil fuels. Their combined efforts not only support environmental goals but also drive industry-wide conversations about decarbonization, hydrogen fuel adoption, and the role of innovative partnerships in creating a more sustainable future.



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